Wednesday, 19 January 2011

Evaluation question 4

QUESTION 4: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

This is the feedback we recieved for our music video. The main pattern of feedback we realised was to do with the lighting during some shots. This was a factor everyone agreed that we could have easily improved on and was a simple mistake that could have been avoided with a Camera Light affixed on top of the video camera. Furthermore, we were informed that the pace of our editing was far too slow and to match the genre effectively, we should have used more "jump-cuts". Also, people thought that the inclusion of a Storyline would have made it much more exciting, however we explained that this was a performance-based video and needn't require a storyline.                                       

I aquired feedback from a classmate about my  Ancillary Print Products and asked if they linked well. He believes it did link well and stated that the Tower Bridge background on both the Digipak and Advertisment linked with the video he watched. He also said that the colour purple was effective, in addition, the Digipak reminded him of Kid Cudi's style. This was positive for me because Kid Cudi was the main influence for all my work.

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