Evaluation Question 2

QUESTION 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT (VIDEO) AND ANCILLARY TEXTS (DIGIPAK AND ADVERTISMENT)?

 

Because we used Tower Bridge as a scene for a few of our shots, I decided to use the photos we took from here to be used on my Digipak/Advertisement. This would show the clear visual link for the consumer who goes out to purchase our CD. Tower Bridge itself is the biggest aspect which links to both the Digipak and Advertisement. For the advertiement, i have used the album front cover as the dominant picture so the consumer will see this clear link. I think the target audience will most definetly be attracted to the Digipak, Ad and video. The style in which i have created the ancillary print products are suitable to appeal to our target audience, from the picture to the font style and colour scheme. 

This album cover by Sam Sparro, an Electro-House artist, shows only two colours involved in the artwork, black and gold; the name of the album being "Black and Gold" shows that there is a synergy between the name of the album along with the colours that the consumer will see. This feature of the album cover didn't appeal to me as much for my own work, however I did decide to use a similar Bold font that Sam Sparro has used. This proves to be a distinctive, so I decided to use the font "Impact" in Photoshop, this was not only chosen for appearance, but an eye-catching font which any consumer could easily recognise. 

This is another album cover which has influenced me in the production of my Digipak. The duo "Locnville" also used  a purple/pink theme which in a stereotypical view would be seen as a "feminine colour", it shows us here that purple and pink can be used on a wide range of genres. 

Hip Hop heavyweight Kanye West showed that the uses of cartoons, graphical images and the vast use of purple/pink,  defies any stereotypes...

Another hip hop star, Cam'ron, uses purple as a main theme for his album cover. This was actually the first inspiration for my Ancillary print product, the mise-en-scene of New York city proved pivotal for me as I easily recognised it, as many others would too. In addition, my use of Tower Bridge was used for this same reason, as a worldwide icon it was easily recognised.