Evaluation question 1

Evaluation question 1

This was the basis of our music video, it was what we were most influenced by although it does not mean we didn't challenge the forms of convention of this genre in one way or another.What we used similar to do this music video was the fact that the back ground where the artist mainly sang was darkish we were also inspired by the creativeness of the music video for example the way the texts would pop up in the music video while the artist was singing. Also ofcourse it was the idea for the orginal song that we decided to go with came from.


Another video that also played an infuential part in our music video was David Guetta's music video 'Memories' me and my group wanted to take most advantage of the tools that we were gifted in particular the camera angles and one that stood out for us in particular was the tracking shot we searched for which artists used it well and we came to the conclusion that David Guetta used it essentially well when he was singing and walking at the same time .below is his music video, which we mirrored his tracking shot technique in our own video.



















Also below is where we use a tracking shot  in Our music video in the London Bridge scene at 2 minutes and 22 seconds.

 

The Digipak i made is very conventional especially with the mise en scene, the clothing really suits our genre, urban/drum and bass'. 

The advertisement was also very conventional with the font and sizes of the font and also the colour scheme was done to great effect.

 

we also fairly stuck to the conventions of the genres of our music video however we also challenged it in some area for example near the beginning of our music video we have a comical gesture  in an otherwise quite serious music video.

In relation to the pace of the editing in our music video i took inspiration from artists such as ice cube in his music video 'you can do it' also usher in the performance presence that he displays through his music videos.