Evaluation: Question 2

The digipak shows a clear visual link with the advertisement as both use the same font and colour scheme throughtout. Dark backgrounds also feature in the digipak and advertisement which is a direct comparison to our music video where we chose to have a dark setting.


The theme which was the use of purple, black and white is also visable within the ancillary products. The sinister feel that we went for seems to suit the targeted audience which was mainly people ages between 16-25 who have an interest the genre - grime/drum n' bass. The digipak will definately attract audience as it looks appealing and suits the genre criteria. 


The album cover and advertisement stand out as they both have large images which emphasise the importance of the artist, the light clothing makes it more visable on a dark background theme that I chose to use. 


Another factor that has a direct link to the music video is the Tower Bridge image which is used for the advertisement as there are elements of footage that are located in the same area. This convention was used to intentionally show that our main character shot against a city background 'rules the city'. 

Another factor that has a direct link to the music video is the Tower Bridge image which is used for the advertisement as there are elements of footage that are located in the same area. This convention was used to intentionally show that our main character shot against a city background 'rules the city'. 

Evaluation question 3

Evaluation question 3 

In our music video we used various media technologies for example brand new state of the art JVC video cameras so that we'd make the best quality music video possible. Furthermore during the process of the construction of our music video we used other media devices such as cameras for our ancillary products (Advertisement and Digipak) and tripods to keep a steady camera at various different heights and angles as well as a sound kit and lighting kit.

Other essential media equipments that we used were a hard drive this was extremely handy as we saved all our progress there and imac computers which opened up a whole bunch of media resources, for example blogger where we used to display research and also planned for future intentions we had for our music video and used for evaluation purposes. 

Internet sites such as youtube were used for research purposes, with youtube we searched music videos relating to our genre so we could analyse and set a basis on what our music video could look like also so we could see how we could possibly challenge the conventions of our genre. I also combined youtube and blogger by posting up links on blogger of youtube videos.

I used photoshop in the manufacturing of our ancillary products (Digipak and advertisement), within photoshop i used a specific tool which worked to great effect which was the magic wand with this tool and the making of background images i successfully merged my artist onto a made background image ( back cover). In Photoshop i also added effects, 1 effect i found very useful was the lightning effect which i applied in the background of my inside panel.

After i used photoshop for my ancillary products i automatically exported them to Quark express as i found this application way more useful in applying texts, it was through Quark express where i applied the font ,sizes and colour of the fonts after which i put in the logos and copyright images. so in all the making of the ancillary products i combined Quark Express with photoshop to come up with the end product for my Digipak and Advertisement.

i used a similar combination between two other programmes which are Final cut pro and Livetype.
Final cut pro was essential in making the whole music video, in gelling together all the takes that we had taken. Using Final cut pro i used many different tools as i cropped clips exported files and added various effects that were needed to make the end product of our music video. A specific effect i used was the ripple effect i used it on a scene near the end which i believed helped keep the audience intrigued another effect i used was a dissolve effect and a cube spin effect which i used to transition some clips. 
I also used some creativity to combine both Livetype and Final cut pro, to do this i inserted text in Livetype then exported it into Final cut pro and managed to successfully apply text into the background where my artist was performing. Using all these media technologies i successfully made my ancillary product and music video.

Evaluation question 2

Evaluation question 2 

Evaluation: Question 3

 

Evaluation Question 3

QUESTION 3: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

Evaluation question 4

QUESTION 4: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

This is the feedback we recieved for our music video. The main pattern of feedback we realised was to do with the lighting during some shots. This was a factor everyone agreed that we could have easily improved on and was a simple mistake that could have been avoided with a Camera Light affixed on top of the video camera. Furthermore, we were informed that the pace of our editing was far too slow and to match the genre effectively, we should have used more "jump-cuts". Also, people thought that the inclusion of a Storyline would have made it much more exciting, however we explained that this was a performance-based video and needn't require a storyline.                                       

I aquired feedback from a classmate about my  Ancillary Print Products and asked if they linked well. He believes it did link well and stated that the Tower Bridge background on both the Digipak and Advertisment linked with the video he watched. He also said that the colour purple was effective, in addition, the Digipak reminded him of Kid Cudi's style. This was positive for me because Kid Cudi was the main influence for all my work.

Evalation: Question 4

Feedback & Analysis of Music Video

Feedback that we recieved for our music video highlights two main points that we could have improved. These were: the pace of our editing wasn't quick enough at different points and the lip-sync was just out in some parts. The answer to this problem would be shoting in more location with more footage, this would enable us to make our cuts more dynamic. Lighting - where most feedback recieved showed us that it was dark in places, to solve this problem we could have used extra lighting.

Feedback on Ancillary Products

 

The ancillary products feedback recieved indicated that there was a clear use of the same font and colour (purple) throughtout my digipak and advertisement. He also believed that my digipak matched Lupe Fiasco's album cover, this outcome showed that I was inspired by Lupe Fiasco's cover.

Evaluation question 4

Audience feedbacks

   The initial reaction from the audience in the cinema when they viewed our music video was a positive reaction. They seemed to really enjoy watching our music video and from feedback we received, different people had different points which really made it memorable the most common one was the comical gesture did near the beginning which is ideal as it was a main point where we challenged the conventions of our genre.

One of the comments we received was that our lighting wasn't used to it's full potential meaning some scenes looked too dark. To improve on this we would use the lighting more effectively by bringing a lighting kit with us when we're filming or even getting our angles right when filming in the day. So that for example we don't end up with the sun behind our artist. 

What i've learned from the audience feedbacks is mainly that we should have used the lighting to it's greatest potential and also that we should have sped up some of the editing more to keep in time with the pace of the song as if we did that it would make our music video feel that much more like a grime/ drum n bass music video.

Response to ancillary products 

Evaluation Question 2

QUESTION 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT (VIDEO) AND ANCILLARY TEXTS (DIGIPAK AND ADVERTISMENT)?

 

Because we used Tower Bridge as a scene for a few of our shots, I decided to use the photos we took from here to be used on my Digipak/Advertisement. This would show the clear visual link for the consumer who goes out to purchase our CD. Tower Bridge itself is the biggest aspect which links to both the Digipak and Advertisement. For the advertiement, i have used the album front cover as the dominant picture so the consumer will see this clear link. I think the target audience will most definetly be attracted to the Digipak, Ad and video. The style in which i have created the ancillary print products are suitable to appeal to our target audience, from the picture to the font style and colour scheme. 

This album cover by Sam Sparro, an Electro-House artist, shows only two colours involved in the artwork, black and gold; the name of the album being "Black and Gold" shows that there is a synergy between the name of the album along with the colours that the consumer will see. This feature of the album cover didn't appeal to me as much for my own work, however I did decide to use a similar Bold font that Sam Sparro has used. This proves to be a distinctive, so I decided to use the font "Impact" in Photoshop, this was not only chosen for appearance, but an eye-catching font which any consumer could easily recognise. 

This is another album cover which has influenced me in the production of my Digipak. The duo "Locnville" also used  a purple/pink theme which in a stereotypical view would be seen as a "feminine colour", it shows us here that purple and pink can be used on a wide range of genres. 

Hip Hop heavyweight Kanye West showed that the uses of cartoons, graphical images and the vast use of purple/pink,  defies any stereotypes...

Another hip hop star, Cam'ron, uses purple as a main theme for his album cover. This was actually the first inspiration for my Ancillary print product, the mise-en-scene of New York city proved pivotal for me as I easily recognised it, as many others would too. In addition, my use of Tower Bridge was used for this same reason, as a worldwide icon it was easily recognised.

Evaluation Question 1

QUESTION 1: In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products?

Tinie Tempah's "Pass Out" was the immediate backbone/theme for our music video, without imitating every single shot and directly copying the video, we decided to use the theme of a dark setting in various shots to reminesce the video so the audience would see this resemblance from the original video. This is one of the scenes whereby Neto is standing behind a black backdrop with a spotlight, similar to that of Tinie Tempah who is standing in a black room with a single spotlight.

The tracking shot of Kid Cudi's video "Memories" shows a tracking shot in various scenes which makes the video slightly more dynamic, we decided to use this concept in our video but for a shorter period and to also add a dynamic edge to our video instead of being static throughout.

The Stencil effect that Kid Cudi has used in his advert is something which I incorporated into one of my inside panels. Kid Cudi decides to use a head his head as the front cover of his album but the similarity may not be exact on the advert, however, the skull can easily be recognised as Kid Cudi's head. 

Tower Bridge used as the main background image as one of the main scenes were filmed in front of this backdrop.

Using the Front Cover of my album as the main emphasised into my advert purely so there can be a link between both the Digipak and Advert. 

Tinie Tempah's other hit "Frisky" was a video which we were influenced by, this time for the camera shots and angles used. These two screenshots show Tinie Tempah slightly crouched and looking into the camera from a low angle. Most videos of this genre use this camera style to show the artists "dominance" and "authority"; as most artists of this genre pride themselves on status and wealth, this could be a direct representation of both these things.

This is also shown here in Skepta's video "So Alive"

The video "Signs" by Justin Timberlake ft Snoop Dogg directly reflects what our own video is like. The laid-back and dark atmosphere represents most grime/hip hop video concventions in general. Our own video is quite similar to Timberlake's because as a dancer, he chooses to add his own style and put in  a performance into the music video. We have successfully done this too as we used one of the group members dance group to perform in our video. There street-dance style was used in our video to typify what the hip-hop genre is about, and in many cases, this is dancing and having a good time.

Justin Timberlake showing off a dance move, and, below, a shot from our very own dance scene.

Justin Timberlake influenced us because we wanted to add a sense of rythm and flair into the video, this was expressed through the dancing and break-dance moves.

Evaluation: Question 1

 Evaluation Question 1

Our final choice of a music video that inspired us was Tinie Tempah: Pass Out. This decison was made on the basis that it suited our grime/drum n' bass theme that we focused on. The dark setting that matches the genre was something that influenced us, we also decided to use this feature in our video with different angle shots of the artist.

Challenging the conventions of the genre was something that we decided to do, as our inspired video mostly consisted of the artist on a black background. Some of our footage was shot at London Bridge on a city landscape this was our way of making it different, however we still managed to our plan which was to keep the dark scenery as it was filmed in the evening.

Both of these images have similarities, the background and lighting is a factor that influenced us and it also matches the genre of the video which is grime/drum n' bass.

Tinie Tempah's picture shows the artist on a dark background which tries to focus on the artist mainly. Similarly, in our video we replicated the theme of dark scenery and emphasising the importance of the artist, however we chose to use a mid-shot instead of a long shot.

Lupe Fiasco's album cover influenced me in the following ways: the use of a stared background theme with the use of purple and other colours was ideal to suit the genre of a typical grime video where the surrounding is usually dark. The dark theme also links between my album cover and elements of the video. The font also inspired me to use something similar as it links to the genre of grime/drum n' bass.

There is a clear link between N'Krypt's album cover and Lupe Fiasco's, the use of purple throughout both of the album covers can be seen, although Lupe Fiasco's only has hints of purple it's visual match seems to suit the genre well. Whereas in N'Krypt's it's mostly the text and the thank you inside cover. The colour scheme & font was used throughtout the digipak and the advertisement. The convention of a stereotypical dark setted grime music video was also kept within the digipak and advert, I chose to stick images with dark background as it relates to our video: setting wise.

The convention of a stereotypical dark setted grime music video was also kept within the digipak and advert, I chose to stick to images with dark backgrounds as it relates to our video and genre: setting wise.

Evaluation question 1

Evaluation question 1

This was the basis of our music video, it was what we were most influenced by although it does not mean we didn't challenge the forms of convention of this genre in one way or another.What we used similar to do this music video was the fact that the back ground where the artist mainly sang was darkish we were also inspired by the creativeness of the music video for example the way the texts would pop up in the music video while the artist was singing. Also ofcourse it was the idea for the orginal song that we decided to go with came from.


Another video that also played an infuential part in our music video was David Guetta's music video 'Memories' me and my group wanted to take most advantage of the tools that we were gifted in particular the camera angles and one that stood out for us in particular was the tracking shot we searched for which artists used it well and we came to the conclusion that David Guetta used it essentially well when he was singing and walking at the same time .below is his music video, which we mirrored his tracking shot technique in our own video.



















Also below is where we use a tracking shot  in Our music video in the London Bridge scene at 2 minutes and 22 seconds.

 

The Digipak i made is very conventional especially with the mise en scene, the clothing really suits our genre, urban/drum and bass'. 

The advertisement was also very conventional with the font and sizes of the font and also the colour scheme was done to great effect.

 

we also fairly stuck to the conventions of the genres of our music video however we also challenged it in some area for example near the beginning of our music video we have a comical gesture  in an otherwise quite serious music video.

In relation to the pace of the editing in our music video i took inspiration from artists such as ice cube in his music video 'you can do it' also usher in the performance presence that he displays through his music videos.

Digipak Mock-Up

Final Advertisement

Final Digipak