This was the song chosen for our music video, Tinie Tempah's "Pass out". The original video is set in a dark, low-lit atmosphere, which was, at times, found in our own video. This darkness is carried over in this advertisment, showing a pitch black background which is literally found throughout the Original "Pass out" video. The audience we've targetted, are mainly teenagers and young adults, so the use of font will be important so it may appeal to this particular audience.
This is the advertisment for Kid Cudi's "Pursuit of happiness". This also appeals to the teenage/young adult audience because it is a trip-hop song, which is a twist of hip-hop and electro beats, all which appeal to the youth of today. This advertisement shows a purple skull which is very similiar to the front cover of the "Man On The Moon" album by Kid Cudi, which shows Kid Cudi's head facing in the same position as the skull above. The color scheme is important as orange and purple are both similar, illuminous colours which work well with eachother. This is something I may incorporate into my own advertisment and Digipak. The black theme on this is another aspect which I will focus on as its an effective base layer for midnight colours. The advert, however, doesnt relate in any way to the actual music video, so people wouldnt know much about the video until actually watching it.
This advert for Lupe Fiasco's "Superstar", also has no relevance to the actual music video. Lupe's main calliagraphy of his name in the centre, was created to mimick the Arabic language, when in fact it is english. This isnt something I would use personally, because it seems over-complicated and I think for a new artist to rise, most things such as font should be kept simple to gain recognition easier. The night/space sky is something I want to use for my Digipak and maybe my advertisment to portray the genre in a sinister, but positive way.
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