Our target audience is mainly teenagers aged from about 16-24 year olds.
Kevin Garcia is a Latino from Colombia who lives in Seven Sisters, North London. Kevin is 17 years old and has just completed his first year at college and has just started his second year. He works part time at Selfridges and receives £8.00 an hour. He enjoys playing football and working out in the gym. As a typical teenager, his means of travel is his Oyster card and uses public transport regularly. Kevin owns a blackberry and when he's at home, his entertainment is his PS3 where he plays his friends online via the internet. He also owns a laptop which he uses for socialising with his friends. In terms of clothes, he is attracted to big brands such as Ralph Lauren, Lyle & Scott, True Religon etc. He also sports the smaller brands such as Nike, Adidas. Moreover, he purchases his clothes at his workplaces where he receives a staff discount.
He enjoys partying almost every weekend and usually ends up drunk after a good night out. He enjoys dance music, electro and drum n bass, as well as hip hop, grime and RnB. Tinie Tempah's 'Pass Out' is one of his favourite songs as it has genres of hip hop but drum n bass incorporated into it. Kevin first heard of the song whilst on holiday at Ibiza where Tinie Tempah held a concert in the summer.
Kevin Garcia is a Latino from Colombia who lives in Seven Sisters, North London. Kevin is 17 years old and has just completed his first year at college and has just started his second year. He works part time at Selfridges and receives £8.00 an hour. He enjoys playing football and working out in the gym. As a typical teenager, his means of travel is his Oyster card and uses public transport regularly. Kevin owns a blackberry and when he's at home, his entertainment is his PS3 where he plays his friends online via the internet. He also owns a laptop which he uses for socialising with his friends. In terms of clothes, he is attracted to big brands such as Ralph Lauren, Lyle & Scott, True Religon etc. He also sports the smaller brands such as Nike, Adidas. Moreover, he purchases his clothes at his workplaces where he receives a staff discount.
He enjoys partying almost every weekend and usually ends up drunk after a good night out. He enjoys dance music, electro and drum n bass, as well as hip hop, grime and RnB. Tinie Tempah's 'Pass Out' is one of his favourite songs as it has genres of hip hop but drum n bass incorporated into it. Kevin first heard of the song whilst on holiday at Ibiza where Tinie Tempah held a concert in the summer.
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