Pitch

Short list of potential songs

My group had a various list of song possiblities, these are some of the songs that we could have possibly chosen.

Firstly and a choice we kept coming back to was 'The Future' by Logic 

This next song was also a hot contestant to be our final choice as the artist is the same but we just felt it lacked a little 'umph' so decided not to go with it.

Short-List of Potential Songs

Our first choice was Logic - The Future. The genre didn't really suit our liking and we decided to look at other potential videos and genres.



However, after discussions between our group we had two songs in mind Tinie Tempah - 'Frisky' and 'Pass Out'.



Our final decision came to Tinie Tempah - 'Pass Out'.

Final song choice

After much negotiation between me and my other fellow group members we came to a decision which is the following video from Tinie Tempah.

 

Final Song Choice

After various dicussions, we decided that Tinie Tempah's 'Pass Out' seemed to be a video we all agreed on as it possesses a simple but effective video which we could elaborate on.

Short-List of Potential Songs

This is 'Frisky' by Tinie Tempah which was very close to being the primary choice.




'The Future' by Logic was a potential song because we received permission from him directly, we assumed we were restricted to this artist only. However after being told we could use any british artist regardless of permission, we steered away from this song.



This was a 'wild card' which we thought we could have done, but the lip-sync would have been very complicated. In contrast, the videos editing and lettering effects appealed to us and we may incorporate this into our final video.

Review of previous student video's

The fourth video we analysed in class was by far the best in terms of genre,narrative, media language and representation. The genre we immidetly figured out was Funky House which seems to be popular with teenagers which also made us agree that this song is aimed at that particular group. We understood the story being told in the video in which there is a break-up and a girl cannot take the ignorance of her boyfriend anymore. This is shown clearly through all the shots in which her boyfriend is portrayed as a drunk, selfish character who doesnt consider his girlfriend. With this, the narrative shows her rebelling and getting rid of him by throwing his clothes out the window and eventually having a good time with her friends.

Vladimir Propp's - Applied Theory

Vladimir Propp was born on April 17, 1895 in St. Petersburg to a German family. He attended St. Petersburg University (1913–1918) majoring in Russian and German philosophy. Upon graduation he taught Russian and German at a secondary school and then became a college teacher of German.





Both of these videos present Vladimir Propp's theory through the hero/villain. In 50 Cents's 'Get Up', 50 Cent is portrayed as a hero, saving a female character from danger. The whole story is visible throughout the video.

Proop concludes that all the characters could be resolved into 8 broad character types:


- The villain — struggles against the hero.
- The donor — prepares the hero or gives the hero some magical object.
- The (magical) helper — helps the hero in the quest.
- The princess or prize — the hero deserves her throughout the story but is unable to marry her because of an unfair evil, usually because of the villain. the hero's journey is often ended when he marries the princess, thereby beating the villain.
- Her father — gives the task to the hero, identifies the false hero, marries the hero, often sought for during the narrative. Propp noted that functionally, the princess and the father can not be clearly distinguished.
- The dispatcher — character who makes the lack known and sends the hero off.
- The hero or victim/seeker hero — reacts to the donor, weds the princess.
- False hero — takes credit for the hero’s actions or tries to marry the princess.

Analysis of Target Audience

Our target audience is mainly teenagers aged from about 16-24 year olds.

Kevin Garcia is a Latino from Colombia who lives in Seven Sisters, North London. Kevin is 17 years old and has just completed his first year at college and has just started his second year. He works part time at Selfridges and receives £8.00 an hour. He enjoys playing football and working out in the gym. As a typical teenager, his means of travel is his Oyster card and uses public transport regularly. Kevin owns a blackberry and when he's at home, his entertainment is his PS3 where he plays his friends online via the internet. He also owns a laptop which he uses for socialising with his friends. In terms of clothes, he is attracted to big brands such as Ralph Lauren, Lyle & Scott, True Religon etc. He also sports the smaller brands such as Nike, Adidas. Moreover, he purchases his clothes at his workplaces where he receives a staff discount.

He enjoys partying almost every weekend and usually ends up drunk after a good night out. He enjoys dance music, electro and drum n bass, as well as hip hop, grime and RnB. Tinie Tempah's 'Pass Out' is one of his favourite songs as it has genres of hip hop but drum n bass incorporated into it. Kevin first heard of the song whilst on holiday at Ibiza where Tinie Tempah held a concert in the summer.

Video Analysis - Dizzee Rascal: Holiday

The narrative in this video is clearly based around women, the video itself and the lyrics emphasise this fact. Both of these factors match eachother, meaning that the lyrics are about what goes on in the video. There is a direct link between the narrative and the lyrics. The genre could be a mix of pop and electro. The media language in the video is at a high standard. The cuts match every beat in the video, the bright lighting, holiday style scenery match the lyrics. The representation of this clip is that there are females who are only in bikini's whereas the main character Dizzee Rascal is fully clothed up. The camera also tends to focus on female body parts using slow motion. 

Vladamir Propp Research

Vladamir propp was born on april 17th, 1985 in st. Petersberg to a german family. He attended st. Petersberg university (1913 - 1918) Majoring in Russian and German philosophy. Upon graduation he taught Russian and German at a secondary school and then became a college teacher of German.

He stated that all characters could be resolved into 8 broad character types in 100 tales that he analysed

these are as followed:

1. the villan ( struggles against the hero )

2. The Donar (prepares the hero or gives the hero some magic object)

3.The (magical) helper ( helps the hero in his quest)

4. The princess or prize
5. her father

6.The dispatcher (character who makes the lack known and sends the hero off)

7. the hero or victim/ seeker hero

8.False hero ( takes credit for the heroes actions)

In Ushers music video Caught up there are many great examples of howVladamir propps theory relates to it for example in the music video the artist  (Usher) is the hero and there is a villain who seemingly struggles against the hero. Furthermore to top it off there is so to speak the princess in this case a beautiful woman.