Andrew Goodwin feels that traditional narrative analyses doesn't really apply to pop videos. The reasons for the different narrative structures are as follows:
- Pop videos are built around songs - and often songs don't pose traditional narrative structures.
- Pop videos use the singer both as a narrator and as a character.
- The singer often looks directly at the camera: this is an extension of performance and trying to involve the viewer at home with the performance.
Often pop videos are based on a high amount of repetition. Images in the video are repeated frequently, the way the song is structured - rhythm are formed in a certain way for the viewer to become familiar with the genre.
However, some videos are different. The visualisation of a song may go beyond the original meaning. Some videos are constructed in a certain way to make the viewer want to watch it continuously. According to Goodwin it can be said that there are three types of relations between songs and videos:
- Illustration: this is where the video tells the story of the lyric. Dance is often use to express feelings or emotion in a song
- Amplification: this occurs when the videos introduce new meanings that dont contradict with the lyrics, but add meaning.
- Disjuncture: this means there is limited connection between the lyrics and the video itself.
Overall pop videos have easily recognisable elements. A feature could be the way mostly women are represented as a object of male desire. However, artists such as Beyonce present themselves for males to look at although there is a difference they tend to look back at the viewers and seem to be passive.
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