Andrew Goodwin's theory

Andrew Goodwin feels that traditional narrative analyses don't really apply to pop videos There are a number of reasons for this but it isn't because pop videos are trying to be avant garde - it is just that they approach narrative from a different angle to novels and films.
Reasons for narrative structures are as follow:

1. Pop videos are built around songs and often do not pose traditional narrative structures (normality - problem -resolution)

2. The pop video uses the singer both as narrator and as a character

3. The singer often looks directly at the camera - this an extention of (music hall) performance and trying to involve the viewer at home with the performance.

Pop videos also rely on repitition. Often the video repeats images in the way the song repeats choruses or lines.

Disjuncture : This is where the lyrics and video have little connection with eachother.

 Illustration in this case is used very well as the setting and clothes in which the artist wears demonstrates the songs genre as well as props such as a  hat, bandana and jewellery . Furthermore the lyrics and music video very much correspond with eachother.