Friday 21 January 2011

Evaluation: Question 2


The digipak shows a clear visual link with the advertisement as both use the same font and colour scheme throughtout. Dark backgrounds also feature in the digipak and advertisement which is a direct comparison to our music video where we chose to have a dark setting.


The theme which was the use of purple, black and white is also visable within the ancillary products. The sinister feel that we went for seems to suit the targeted audience which was mainly people ages between 16-25 who have an interest the genre - grime/drum n' bass. The digipak will definately attract audience as it looks appealing and suits the genre criteria. 


The album cover and advertisement stand out as they both have large images which emphasise the importance of the artist, the light clothing makes it more visable on a dark background theme that I chose to use. 


Another factor that has a direct link to the music video is the Tower Bridge image which is used for the advertisement as there are elements of footage that are located in the same area. This convention was used to intentionally show that our main character shot against a city background 'rules the city'. 

Another factor that has a direct link to the music video is the Tower Bridge image which is used for the advertisement as there are elements of footage that are located in the same area. This convention was used to intentionally show that our main character shot against a city background 'rules the city'. 


Evaluation question 3

Evaluation question 3 


In our music video we used various media technologies for example brand new state of the art JVC video cameras so that we'd make the best quality music video possible. Furthermore during the process of the construction of our music video we used other media devices such as cameras for our ancillary products (Advertisement and Digipak) and tripods to keep a steady camera at various different heights and angles as well as a sound kit and lighting kit.

Other essential media equipments that we used were a hard drive this was extremely handy as we saved all our progress there and imac computers which opened up a whole bunch of media resources, for example blogger where we used to display research and also planned for future intentions we had for our music video and used for evaluation purposes. 



Internet sites such as youtube were used for research purposes, with youtube we searched music videos relating to our genre so we could analyse and set a basis on what our music video could look like also so we could see how we could possibly challenge the conventions of our genre. I also combined youtube and blogger by posting up links on blogger of youtube videos.




I used photoshop in the manufacturing of our ancillary products (Digipak and advertisement), within photoshop i used a specific tool which worked to great effect which was the magic wand with this tool and the making of background images i successfully merged my artist onto a made background image ( back cover). In Photoshop i also added effects, 1 effect i found very useful was the lightning effect which i applied in the background of my inside panel.






After i used photoshop for my ancillary products i automatically exported them to Quark express as i found this application way more useful in applying texts, it was through Quark express where i applied the font ,sizes and colour of the fonts after which i put in the logos and copyright images. so in all the making of the ancillary products i combined Quark Express with photoshop to come up with the end product for my Digipak and Advertisement.



i used a similar combination between two other programmes which are Final cut pro and Livetype.
Final cut pro was essential in making the whole music video, in gelling together all the takes that we had taken. Using Final cut pro i used many different tools as i cropped clips exported files and added various effects that were needed to make the end product of our music video. A specific effect i used was the ripple effect i used it on a scene near the end which i believed helped keep the audience intrigued another effect i used was a dissolve effect and a cube spin effect which i used to transition some clips. 
I also used some creativity to combine both Livetype and Final cut pro, to do this i inserted text in Livetype then exported it into Final cut pro and managed to successfully apply text into the background where my artist was performing. Using all these media technologies i successfully made my ancillary product and music video.




Evaluation question 2

Evaluation question 2 












Wednesday 19 January 2011

Evaluation Question 3

QUESTION 3: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?


Evaluation question 4

QUESTION 4: HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

This is the feedback we recieved for our music video. The main pattern of feedback we realised was to do with the lighting during some shots. This was a factor everyone agreed that we could have easily improved on and was a simple mistake that could have been avoided with a Camera Light affixed on top of the video camera. Furthermore, we were informed that the pace of our editing was far too slow and to match the genre effectively, we should have used more "jump-cuts". Also, people thought that the inclusion of a Storyline would have made it much more exciting, however we explained that this was a performance-based video and needn't require a storyline.                                       

I aquired feedback from a classmate about my  Ancillary Print Products and asked if they linked well. He believes it did link well and stated that the Tower Bridge background on both the Digipak and Advertisment linked with the video he watched. He also said that the colour purple was effective, in addition, the Digipak reminded him of Kid Cudi's style. This was positive for me because Kid Cudi was the main influence for all my work.

Evalation: Question 4


Feedback & Analysis of Music Video


Feedback that we recieved for our music video highlights two main points that we could have improved. These were: the pace of our editing wasn't quick enough at different points and the lip-sync was just out in some parts. The answer to this problem would be shoting in more location with more footage, this would enable us to make our cuts more dynamic. Lighting - where most feedback recieved showed us that it was dark in places, to solve this problem we could have used extra lighting.

Feedback on Ancillary Products

 

The ancillary products feedback recieved indicated that there was a clear use of the same font and colour (purple) throughtout my digipak and advertisement. He also believed that my digipak matched Lupe Fiasco's album cover, this outcome showed that I was inspired by Lupe Fiasco's cover.